Health is not a business strategy. It is the way we choose to love life.
The idea for SOUL was not born in a conference room after a cold analysis of market niches. It is not just another commercial project, created with the sole aim of generating financial profit for its investors. SOUL is the fruit of my long-standing personal passion, of what I have observed about what people today truly need, and of my deep belief that prevention and care for the body must be carried out with full respect for nature and for each person's individuality.
We created SOUL to give our families and loved ones supplements of the newest generation, based on natural ingredients and made in line with the latest trends worldwide, yet keeping their pure nature, warmth and soul.
Yani DragovFounder of Smart Organic and the inspiration behind SOUL
The strength behind SOUL: Smart Organic
Smart Organic is one of the largest and most established producers and distributors of organic food in Bulgaria and on the world market.
- Global scale and trust
- Smart Organic is a proven leader with an international presence and exports to dozens of markets.
- Own production facilities
- We hold the highest class of international certification for safety and quality (IFS, Organic, GMP), and we control the whole process, from the selection of raw materials to the finished product.
Where to find SOUL
SOUL is sold online at Zelen.bg and in selected organic shops, pharmacies and drugstores.
Call ahead to confirm a particular shop has it in stock.
